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Party Collection

by The New Norm

We transform party cups and ocean plastics into sustainable fabric.

Over 90% of plastics are not recycled globally. The New Norm addresses this issue head-on. We specifically target plastics that are not commonly recycled in our existing infrastructure and transform them into sustainable, wearable fabric.

The Party Sweater & Party Beanie are Made in the US | 3D Knit | Made from recycled materials | Zero water used in our entire process | Dyed naturally by recycled Party Cups | Made with filament yarns to prevent fiber shedding | Party Proof

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How it's Made


We developed ALMARAE® to combat ocean plastic pollution. By transforming reclaimed plastics into yarns and fabrics, we are helping to keep our oceans clean and building a more circular economy. ALMARAE® is made from sustainably sourced materials certified by Global Recycled Standard and Zero Plastic Oceans. 

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#1 Party Cup Manufacturer Funds Innovative Startup

Reynolds Consumer Products (Nasdaq: REYN), the manufacturer of the iconic red Hefty® Party Cup, is taking a significant step towards sustainability by supporting The New Norm, a startup out of Johns Hopkins University. The New Norm has developed an exciting, novel technology that transforms material from these cups into sustainable yarns and fabrics. Recognizing the immense potential of this innovation, Reynolds Consumer Products, whose Hefty® brand is known for the #1 Party Cup in America, has provided a grant of $125,000 to assist The New Norm in their research and development efforts.