Collection: New Norm Collection

We transform party cups and ocean plastics into sustainable fabric.

Over 90% of plastics are not recycled globally. The New Norm addresses this issue head-on. We specifically target plastics that are not commonly recycled in our existing infrastructure and transform them into sustainable, wearable fabric.

The Party Sweater & Party Beanie are Made in the US | 3D Knit | Made from recycled materials | Zero water used in our entire process | Dyed naturally by recycled Party Cups | Made with filament yarns to prevent fiber shedding | Party Proof

  • 3D Knit

    The Party Sweater & Party Beanie are knit straight out of the machine without any sewing. Traditional industrial cut-and-sew can waste over 35% of the fabric used. Additionally, our garments are made on-demand. When you click purchase, your garment starts knitting. This means no wasted inventory.

  • Made in USA

    We recycle plastics, extrude yarn, and knit fabrics in North Carolina and Virginia. Our partners are located in a 50 mile radius. In comparison, the fast fashion supply chain can be over 10,000 miles long for a single garment. We are proud to be supporting local industries and minimizing our carbon footprint. Our garments are knit in Brooklyn, NY.

  • Targeting Hard to Recycle Plastics

    Using our proprietary recycling technology, we transform plastics into yarns and fabrics. We specifically target plastics that are not commonly recycled. In the US, over 70% of plastics are not actually recycled. To date, we have applied our technology to party cups and ocean plastics.